The overall aims of Inclusive New Media Design are:

• To examine ways in which socially inclusive new media might be designed for disabled communities, particularly cognitively disabled communities;
• To contribute towards the social inclusion of people with disabilities in new media such as the WWW.

The specific objectives are:

• To explore the place of web accessibility guidelines within the practices of new media designers and within creative design processes;
• To explore the factors which affect the take up of accessibility guidelines and the accessibility ethos (for example, clients' priorities and interests);
• To examine the effectiveness of guidelines as a way of achieving accessible web design;
• To examine the effectiveness of approaches other than guidelines as a way of achieving accessible web design (for example, the inclusion of disabled users in the design process, or demonstrations of exemplary accessible web design);
• To disseminate findings amongst relevant academics, new media designers and developers and key international bodies such as W3C.